Introducing a Redesigned PlugPower.com

October 8, 2026

introducing new plug power website

Today, on National Hydrogen & Fuel Cell Day, Plug is launching a new PlugPower.com, a website built to better reflect who we are today, where we are focused and the work happening across our business every day.

For decades, Plug has been putting hydrogen technology to work in real-world applications. Our new website brings that story to the forefront.

From GenDrive fuel cell systems powering material handling operations to GenEco electrolyzers producing hydrogen around the world and Plug’s hydrogen production network supplying customers with fuel, the new PlugPower.com is centered on the technologies, projects and customers driving our business forward.

Real Technology and Real Deployments

One of the biggest changes visitors will notice is simple: what you see is real.

Across the new website, photography of Plug products operating in the field replaces much of the rendered imagery used on our previous site. Visitors can see electrolyzers installed at customer sites, fuel cells operating in demanding applications and hydrogen infrastructure supporting operations today. Featured projects are woven throughout the site, bringing visitors directly into real-world deployments and showing Plug technology at work across industries, applications and geographies.\

Explore featured electrolyzer projects showcasing Plug’s solutions in action, HERE

Explore featured material handling projects showcasing Plug’s solutions in action, HERE

These aren’t concepts of what hydrogen technology could look like someday. They are examples of what Plug technology is already doing around the world.

That distinction is important. Plug has spent decades building, deploying and operating hydrogen technology, and the new website is designed to make that experience visible.

Focused on Plug’s Core Business

The site has also been restructured around the areas at the center of Plug’s business and growth strategy: GenEco electrolyzers, GenDrive fuel cells and hydrogen production.

Rather than simply presenting a broad portfolio of technologies, the new experience makes it easier to understand how these core businesses work, where they are being deployed and how they connect across the hydrogen value chain.

Together, they demonstrate something unique about Plug: our experience doesn’t stop with a single piece of equipment. We understand hydrogen from production through application because we have spent years building and operating across the ecosystem.

Explore Plug’s fuel cell products, HERE
Explore Plug’s electrolyzer products, HERE
Explore Plug’s cryogenic products, HERE
Explore Plug’s hydrogen and infrastructure products, HERE

The Plug Hydrogen Ecosystem at Work

The new website brings that ecosystem to life.

Throughout PlugPower.com, visitors will find examples of Plug technology working across industries and geographies, supported by customer stories, project examples and testimonials from organizations using our solutions.

The result is a clearer view of how the pieces fit together. From producing hydrogen with Plug electrolyzers, to supplying hydrogen through our production network, to putting that hydrogen to work decarbonizing heavy industry, powering material handling, supporting the transition to renewable energy, and enabling operations where reliable, low-carbon power matters most.

It’s the Plug hydrogen ecosystem not as a diagram or future vision, but at work today.

Explore Plug’s hydrogen ecosystem at work, HERE

Decades of Experience, Built Into Every Solution

Hydrogen is experiencing a new era of investment and innovation, but Plug’s experience in the industry isn’t new.

The redesigned site highlights the depth of experience behind our technology with decades spent developing fuel cell and hydrogen solutions, deploying systems, operating equipment and learning alongside our customers.

That history matters because building hydrogen projects at scale requires more than technology. It requires experience gained from putting that technology into operation in the real world.

Our new site gives visitors a much clearer view of that foundation and how it continues to inform the solutions Plug is building today.

Explore Plug by the numbers, HERE

A Clear View of Our Path Forward

The new PlugPower.com is also designed to provide greater visibility into where Plug is going.

Our financial roadmap is presented clearly, with progress tracked as key actions and milestones are completed. This gives investors, customers, partners and other stakeholders a straightforward way to follow our priorities and the progress being made against them.

It is part of a broader goal for the new website: make Plug easier to understand.

What we do. Where we’re focused. What we’ve already built. And where we’re going next.

Explore Plug’s Investor Relations site, HERE

Explore the New PlugPower.com

National Hydrogen & Fuel Cell Day celebrates the role hydrogen can play in the world’s energy future. For Plug, it is also an opportunity to showcase how much of that future is already being built.

Our new website tells that story through the products in the field, the customers putting them to work, the projects taking shape around the world and the experience behind them.

Real products. Real customers. Real hydrogen.

Explore the new PlugPower.com and see the Plug hydrogen ecosystem at work.